27 October2016

VE Hotel & Residence
Bangsar South

Programme

Date / Time
Programme
8.00am

Registration 

Light breakfast hosted by AOS Convention and Events Sdn Bhd.

Table top exhibition
8.50am
Introduction by MyCEB
8.55am Welcome remark by Datuk Zulkefli Haji Sharif, Chief Executive Officer of Malaysia Convention & Exhibition Bureau (MyCEB).
9.00am

Introduction of Malaysian Society of Association Executives (MSAE)

Dr. Yu Kee Su Chair of MSAE

9.10am

Keynote address: Achieving the ultimate goal

Setting goal is easy but achieving it can be hard. One of the biggest challenges in meeting our goal is keeping the motivation high. This case study is telling you how to turn impossible to possible.

Prof. Dato’ Dr. Zaliha Omar, President of Malaysian Association of Rehabilitation Physicians (MARP)

10.25am
Coffee break hosted by AOS Convention and Events Sdn Bhd.
 

Table top exhibition 

10.55am
Conference Management Tracks
Association Management Tracks

Session 1: Increasing Conference Revenue 

  • Understanding the data
  • Sponsorships
  • Structuring a successful sponsorship portfolio
  • Measuring sponsorship effectiveness

 

Jason Yeh, Founder & CEO of GIS Group

 

 

 

 

 

 

Session 1: Managing an association on local perspective

Join this leadership-oriented, interactive dialogue about building member value, staying relevant, integrating social media wisely, and identifying major challenges and trends within association management. They will be sharing their own association “challenges and successes”.  

Moderator: 

Angeline van den Broecke, Director of Sales & Marketing of Kuala Lumpur Convention Centre

Panellists:

Prof. Dato’ Dr. Zaliha Omar, President of Malaysian Association of Rehabilitation Physicians (MARP)

Dr. Yu Kee Su, Secretary General of FIABCI Malaysia 

Datuk Dr. Raj Karim, President of Malaysian Council for Child Welfare and Immediate Past President of Malaysian AIDS Council

 

12.10pm
Lunch hosted by Sarawak Convention Bureau.
 

Table top exhibition 

1.30pm

Session 2: Engaging the Delegates

  • The solutions to enhance delegate engagement
  • Pre event approaches
  • On site approaches

 

Jason Yeh, Founder & CEO of GIS Group

Session 2: Strategic Stakeholder Relations

Effective stakeholder relationships are important in resolving issues facing by the associations. By having their influence, stakeholders hold the key to the environment in which your association operates and the subsequent financial and operating performance of the association. Thus the effective management of stakeholder relations is growing as a key focus of PR and organizational activity.

Farrell Tan, Founding Director of  Orchan Consulting | Asia Sdn Bhd

Craig J Selby, Director | Change & Reputation Specialist of Metanoia Ltd

2.45pm

Session 3: Sponsorships & Exhibitions

  • Research & analysis
  • Schedule & planning
  • Restrictions of sponsorships for medical meetings
  • Value of sponsorships & exhibitions

 

Jason Yeh, Founder & CEO of GIS Group

Session 3 : Embracing digital technology

Technology is changing the meeting industries rapidly. Businesses that are seemingly well established are facing new threats at an accelerating rate from previously un-encountered opposition using technology. How technology can take your association to be more compelling and increase revenue for your association.

Lee Yoong-Foo, Interactive Creative Director of Ace:daytons Direct Int’l Pte Ltd

4.00pm
Coffee break hosted by AOS Convention and Events Sdn Bhd.
 
Table top exhibition 
4.30pm

Closing plenary: Effective Communication

Effective communication skills are fundamental to success in many aspects of our lives and more so in association management. The ability to clearly and effectively communicate goals, ideas, and expectations is necessary if you are going to manage a diverse members, staff and volunteers for an association. In this session, the speaker will share his experience of managing communication effectively with over 200 members in Asia Pacific.

Noor Ahmad Hamid, Regional Director Asia Pacific of International Congress and Convention Association (ICCA) 

5.15pm

Networking session hosted by Connexion Conference & Events Centre.

6.15pm End of programme